Squarespace Review – Is It Right for Your Business?
What is Squarespace Used for? Squarespace is an excellent choice for entrepreneurs managing multiple revenue streams and small business owners in need of advanced tools for running an online store. It’s a user-friendly website builder that offers professionally designed templates and AI-powered guidance to streamline the setup process. With a wide range of features to promote your products and services, Squarespace is flexible enough to support almost any business type. Read our full Squarespace review to explore what makes it stand out, the potential drawbacks, and whether it’s the right website builder for your needs. Squarespace makes building an online store remarkably easy, offering unlimited products, product variants, and multiple SKUs. It supports major payment methods like PayPal, credit cards, and Apple Pay, streamlining the checkout process for your customers. To help optimize conversions, Squarespace provides valuable insights such as order values, traffic sources, total revenue, and sales data. It also integrates with ShipStation, allowing you to print shipping labels and access real-time shipping rates from USPS, FedEx, and UPS. Whether you’re a beginner or a seasoned expert, Squarespace’s intuitive visual website builder makes it simple to design a professional-looking online store with powerful functionality. Squarespace Features New Squarespace Features Squarespace Payments is now available in more countries, including the US, UK, Canada, France, and Spain—making it even easier for global businesses to get paid directly through the platform. Squarespace Capital has launched to help eligible businesses secure funding for new projects and future growth—no lengthy bank applications required. Seasonal Email Campaign Templates are now rolling out, offering fresh, summer-ready designs to help you stay on-brand and engage your audience during the sunny season.Squarespace continues to evolve, making it easier than ever to build, grow, and manage your online presence. Scheduling Tools Squarespace stands out as one of the best website builders for businesses offering bookable services or appointments. Whether you run online coaching sessions, wellness classes, or in-person consultations, Acuity Scheduling—Squarespace’s integrated scheduling tool—makes managing your calendar seamless. You can access Acuity by selecting “Scheduling” from your Squarespace account dashboard. During testing, setting up appointments—whether for one-on-one meetings or group sessions—was quick and intuitive. Squarespace walks you through every step, from defining your availability to customizing the look and feel of your scheduling page.While Acuity Scheduling is available during the 14-day free trial, continued access requires a separate subscription starting at $16 to $49 per month (billed annually), in addition to your Squarespace website plan. SEO Like most modern website builders, Squarespace includes all the essential SEO tools out of the box—such as image alt text, mobile optimization, and automatic sitemaps. These foundational features help ensure your site is discoverable and properly indexed by search engines, much like what you’ll find with platforms like Wix or Shopify. Managing your SEO settings in Squarespace is simple. Just head to Settings > Marketing > SEO Appearance to access the built-in SEO panel. From here, you can: Follow a helpful SEO checklist Review and manage target keywords Preview metadata for your site Even hire an SEO expert through Squarespace If you want to optimize individual pages, navigate to Pages, then click the gear icon beside any page to update its SEO settings—such as page titles, meta descriptions, and custom URLs. However, one downside is that Squarespace scored poorly in our site speed tests. Site speed is a key ranking factor in Google’s algorithm, and slow load times can hurt both your SEO and user experience. Visitors may bounce quickly if your pages are sluggish, costing you traffic and potential sales. Marketing Whether you’re showcasing a portfolio or running an online store, reaching your audience is key—and Squarespace comes well-equipped with built-in marketing tools to help you do just that. You can easily add promotional pop-ups, announcement bars, and more to highlight special offers or updates across your site. But one standout feature is Squarespace Email Campaigns, designed to help you automate email workflows, connect with subscribers, and track email performance with clear, actionable analytics.When testing this feature, I found a variety of email templates to choose from—like welcome emails and seasonal promos (perfect for spring or holiday sales). While you can experiment with draft campaigns for free, sending emails requires a paid plan starting at $5/month (billed annually).It’s an excellent tool for businesses aiming to build and maintain strong customer relationships directly through their website. Online Store of Squarespace Squarespace makes building and running an online store remarkably easy—even for beginners—while still offering enough flexibility to meet the needs of experienced sellers. You can sell unlimited products, including physical items, digital downloads, services, and subscriptions. Each product can have multiple variants and SKUs, giving you total control over inventory. Payment processing is seamless with support for PayPal, credit cards, and Apple Pay, thanks to Squarespace’s built-in gateway: Squarespace Payments. For store management, Squarespace provides real-time analytics like order values, traffic sources, total revenue, and conversion tracking, helping you make smarter business decisions. It also integrates with ShipStation, enabling you to print shipping labels and calculate real-time shipping rates from major carriers like USPS, FedEx, and UPS. Whether you’re launching your first product or scaling up an established shop, Squarespace offers a clean, visual storefront builder that caters to all levels of experience. Multilingual Websites Creation Squarespace supports multilingual websites, allowing you to reach a global audience with ease. While it doesn’t offer built-in language switching like some competitors, you can create multiple versions of your site manually or integrate third-party tools such as Weglot for a smoother experience. With Weglot, translation is fast and automated, and it also includes language switcher options for your visitors. This makes it easier to manage content in different languages without duplicating your site entirely. Whether you’re a blogger, business owner, or running an online store, building a multilingual Squarespace website is absolutely doable—and it ensures that your message connects with visitors across different regions. Content Management System While WordPress remains the industry leader in content management systems, Squarespace offers a robust and user-friendly CMS of