June 13, 2024
Food Reviews

Black Rifle Coffee Company Review 2023

*FTC Disclosure:All products recommended by LooPReview are selected by our editorial team, independent of our website. Some of our stories include affiliate links. If you buy something through one of these links,we may earn an affiliate commission.*

About Black Rifle Coffee Company

If there is one thing capable of bringing people together, it’s coffee. After all, it is one of the most traded commodities on a global scale. We just can’t get enough. This also means that the market is intensely overcrowded, with many, many roasters and brands attempting to stake a claim.

One of the newer players in the coffee game is Black Rifle Coffee Company, an already intensely popular roaster and distributor. The brand has already garnered a massive and dedicated following. With over 1.1 million followers on Instagram and over 41 million views on YouTube, you may already be familiar with its roasts.

But, this Black Rifle Coffee Company review knows that just because a brand is popular, doesn’t mean its product is high quality. To find out if it’s worth the hype, we’ll dive deep into the company.

In the following sections, we’ll take a look at the brand’s mission, collection, customer testimonials, promotions, and more. By the end, you’ll have all the information you need to decide if the Black Rifle Coffee Company can supply your perfect morning brew.

Overview of Black Rifle Coffee Company

Launched in 2014 by Evan Hafer, Black Rifle Coffee Company is dedicated to coffee, culture, and social consciousness. Hafer himself is a veteran, and his company is “serving premium coffee to people who love America,” according to the website.

After every purchase made on the brand’s site, the brand gives back to veterans, law enforcement, and first responders. According to PR Newswire, the company donated $150k to the Barstool Fund for Veteran Owned Small Businesses in 2021. In 2018, its founder even made a pledge to hire 10k veterans over six years.

Black Rifle Coffee Company imports its beans from Brazil and Columbia. Then, the beans are roasted five days a week in facilities in Manchester, TN and Salt Lake City, UT. The brand also creates and manages a lifestyle blog called Coffee or Die where its writers post takes on military-related news, feature personal veteran stories, and share company updates.

Though the brand is undoubtedly busy and has its hand in many things from coffee sales to media and entertainment, this Black Coffee Rifle Company review will first cover several pros and cons, including:


  • Dozens of roasts are available, including light, medium, and dark options
  • Continuous roasting processes for fresh coffee
  • Small-batch
  • Active charitable donations and initiatives
  • Multiple ways to save, including a subscription service
  • Offers international shipping


  • Certain products cannot be shipped internationally

Ready to up your coffee game with something fresh, fierce, and patriotic? In the next section of this Black Rifle Coffee Company review, we’ll introduce you to the brand’s top-selling beans, k-cups, and accessories.

Not sure which brew is for you? Take the Coffee Match Quiz for custom recommendations based on your preparation, flavor, and roast preferences.

Black Rifle Coffee Review

The brand offers a wide variety of coffee roasts from light to extra dark, so there is surely something to suit your taste buds. To get you started, this Black Rifle Coffee Company review will cover the details on the options customers are loving the most.

We’ve included all of the prices for single-order bags. But, if you opt for a subscription or bulk order—ensuring your coffee container is always stocked—you’ll get a nice discount and free shipping.

Black Rifle Coffee Company Freedom Fuel Coffee Roast Review

Patriotism is at the core of the Black Rifle Coffee Company’s identity, and this product is no exception. The Freedom Fuel Coffee Roast is a dark 100% Excelso roast that has a deep and bold flavor. It scores 8 out of 10 on the brand’s roast scale.

Available in both ground and whole beans, this roast is ideal for espresso, pour-over, drip, cold brew, and pressed coffee brewing. Even the packaging for this product is bold, featuring an American flag and rifle on a black bag.

Both the whole and ground versions of the Black Rifle Coffee Company Freedom Fuel Coffee Roast retail for $14 for 12 oz bags.

Black Rifle Coffee Company Just Black Coffee Roast Review

Black Rifle Coffee Company Just Black Coffee Roast

If a dark roast isn’t for you, the Black Rifle Coffee Company Just Black Coffee Roast is a smoother alternative. This medium roast “strikes the perfect balance between the bold and the smooth,” according to the brand. The blend itself features cocoa and vanilla notes for a fresh, sweet aroma.

In fact, this product is the company’s founding product, making it a must-include in any Black Rifle Coffee Company review. This roast is best suited to be brewed as a drip coffee, but can also be used in a number of other preparation methods including espresso, cold brew, and pour-over.

Available as both ground and whole coffee beans, a single purchase of one 12 oz bag of the Just Black Coffee Roast costs $13.

Black Rifle Coffee K Cups Review

Look—we aren’t all morning people. For some, crafting the perfect drip coffee in the early a.m. is a no-go. Fortunately, the brand offers premium k-cups that you can pop into your Keurig machine. This Black Rifle Coffee Company review will highlight the best-selling option next.

Black Rifle Coffee Company Just Black Coffee Rounds Review

Black Rifle Coffee Company Just Black Coffee Rounds

Just like the whole and ground bean bagged versions, the Black Rifle Coffee Company Just Coffee Roast is available in coffee rounds. Still a medium roast, this product makes brewing the perfect coffee even easier.

In line with the brand’s image, this product is delivered in an ammo box branded with its logo. The single-serve k-cups are compatible with both the Keurig 1.0 and 2.0 machines—simply use them as your appliance specifies.

A single-purchase 12-count box of these Black Rifle Coffee k-cups sells for $13.

Black Rifle Coffee Cold Brew Review

If you spend any time on TikTok, you know that at-home cold brews are the new ‘it’ beverage. The Black Rifle Coffee cold brew options make the process easy—let’s take a look at what shoppers are loving right now.

Black Rifle Coffee Company Just Black Cold Brew Packs Review

Black Rifle Coffee Company Just Black Cold Brew Packs

Cold brew is created by steeping coffee grounds in room temperature or cold water for an extended period of time, so it can be tricky to make at home. To make the process much easier, check out the Black Rifle Coffee Company Just Black Cold Brew Packs.

Again in the company’s signature Just Black medium roast, this coffee is made by dropping two packages in 48 oz of cold water. After the packages have brewed for 24 hours, take them out and pour the beverage over ice. You can even add 2-3 cups more of cold, filtered water to achieve your desired flavor level.

Each bag of Just Black Cold Brew contains six 2.1 oz coffee packs. Upgrade your summer morning routine for $17.

Black Rifle Coffee Company Toddy Cold Brew System Review

Black Rifle Coffee Company Toddy Cold Brew System

If you’re a cold brew drinker through and through, take this Black Rifle Coffee Company review as your sign to give your process an upgrade. The Toddy Cold Brew System creates a perfectly concentrated cold brew.

Designed to be easy to use, customers should follow these four steps:

  1. Add one cup of cold water and 6 oz of ground coffee to the brewing container
  2. Pour three more cups of cold water over the grounds in a circular motion
  3. After five minutes, add three more cups of water and another 6 oz of coffee should be added
  4. The grounds should now be pressed into the water (not stirred) and left to steep for 12-24 hours at room temperature

The finished product can even be stored in the fridge for up to two weeks, allowing you to make large batches at once. The system is also easy to clean and store, making tidying up a breeze.

The Black Rifle Coffee Company Toddy Cold Brew System retails for $37.

Black Rifle Coffee Mugs Review

If you’re going to purchase coffee from the brand, it would be a crime to serve it up in a mug that’s not equally as patriotic. Perfect for gifts or your own always-growing mug collection, the two options in this section are the brand’s best-sellers.

Black Rifle Coffee Company Grenade Mug Review

Black Rifle Coffee Company Grenade Mug

Edgy and different, this Black Rifle Coffee Company mug is shaped like a grenade. Available in both black and green, the BRCC Grenade Mug is made in the USA and branded with the company’s logo.

This “behemoth mug,” as the company calls it, holds up to 24 oz of liquid—which is apparently “enough to blast your sleepy ass into a full-functioning human being.” We’d have to agree.

Completely dishwasher safe, this Black Rifle Coffee Company mug retails for $30.

Black Rifle Coffee Company America’s Coffee Logo Ceramic Mug Review

Black Rifle Coffee Company America’s Coffee Logo Ceramic Mug

Perhaps the Grenade Mug is too much of a statement for you. In that case, the America’s Coffee Logo Ceramic Mug may be more your style. This product is also 100% designed and made in the USA.

The company describes this branded product as a “Tall Ass Mug” because it stands 4.5 inches tall. It also holds up to 14 oz of liquid.

Available only in black, the Black Rifle Coffee Company America’s Coffee Logo Ceramic Mug sells on the brand’s website for $17.

Black Rifle Coffee Club Review

Black Rifle Coffee Company Club

No Black Rifle Coffee Company review can be complete without mentioning the Coffee Club. This subscription model allows loyal customers to regularly purchase products for either their home or office, selecting their favorite roasts and product amounts.

The Black Rifle Coffee Club also allows for the greatest cost savings. Not only do customers receive free shipping on all club orders, but they also get discount pricing on every shipment, free instant coffee, and discounts from 50+ partner brands like Vortex, Camburg Racing, and Sig Sauer.

To join the Coffee Club, customers first choose between groundwhole bean, or single-serve coffee rounds. Then they select their favorite Black Rifle Coffee roast and the amount they would like sent to them and when. Finally, after payment, fresh coffee will arrive scheduled to your door.

Prices for the Coffee Club vary depending on the kinds and amounts of products selected. Black Rifle Coffee Company does note that “brewing at home instead of buying from those hipster coffee shops only increases your savings”—which is pretty true if you ask us.

Is Black Rifle Coffee High In Caffeine?

The caffeine level of Black Rifle Coffee varies from roast to roast. While items like the cold brew selections will undoubtedly be the highest in caffeine, all of the brand’s offerings contain more caffeine than your typical cup of joe.

Who Is Black Rifle Coffee Company For?

Though Black Rifle Coffee Company is sold to any and all coffee lovers, it is marketed mostly toward American patriots. Anyone who identifies with the company’s conservative, no-nonsense branding is sure to enjoy their roasts.

After all, the whole basis of the company is to be the anti-brand to what it calls the classical “hipster” coffee shops that you can find on every block.

Comparison: Black Rifle Coffee Company vs. Death Wish Coffee

The Black Rifle Coffee Company is far from being alone in the roaster’s market, and it is also not the only brand going for an edgy, alternative image. Other companies like Death Wish Coffee have also adopted this intense branding and marketing.

Both retailers offer gourmet coffee roasts that are more caffeinated than your average blend. The Black Rifle Coffee Company and Death Wish Coffee also both sell a range of light to dark roasts in whole bean, ground, and single-serve k-cup varieties.

To get a clearer picture of the similarities and differences, let’s take a look at a similar product from both options.

Black Rifle Coffee Company Freedom Fuel Coffee Roast:

  • Size: 12 oz
  • Caffeine content: unknown, but described as 40% more caffeine than most brews
  • Bean sourcing location: Brazil and Columbia
  • Other features: can purchase ground or whole bean
  • Price: $14

Death Wish Coffee Dark Roast Coffee:

  • Size: 16 oz
  • Caffeine content: more than 600 mg per 12 fl oz (according to The New York Times)
  • Bean sourcing location: India and Peru
  • Other features: can purchase ground or whole bean; USDA Organically Certified; Fair Trade
  • Price: $20

Though both brands market their roasts as having more caffeine than the typical cup, neither specifies exactly how much caffeine that is. Given that a usual cup of joe has around 240 mg, we’ll take it that Death Wish Coffee’s brews are a bit more caffeinated than our featured brand, but are also the more expensive option.

Black Rifle Coffee Company Reviews: What Do Customers Think?

Black Rifle Coffee Company’s devout and loyal customers adore this brand, both for its high-quality roasts and patriotic branding. To get the full scoop, we’ve sourced testimonials from the company’s site, Amazon, and the Better Business Bureau.

Most of the brand’s best-selling products have earned perfect or near-perfect ratings. The following scores have been collected from BlackRifleCoffee.com:

  • Freedom Fuel Coffee Roast: 5/5 stars from 220 ratings
  • Just Black Coffee Roast: 5/5 stars from 368 ratings
  • Just Black Coffee Rounds: 5/5 stars from 174 ratings
  • Just Black Cold Brew Packs:  5/5 stars from 133 ratings
  • Toddy Cold Brew System: 5/5 stars from 16 ratings
  • Grenade Mug: 5/5 stars from 56 ratings
  • America’s Coffee Logo Ceramic Mug: 5/5 stars from 7 ratings

As you can see by the perfect scores, most of the customers leave very fond reviews of the company’s products. To get a closer look, we chose to read comments on the Freedom Fuel Coffee Roast.

Generally, shoppers report that it smells great, tastes great, and that it is their favorite roast from the brand. One skeptical customer is now a dedicated convert:

So I made this purchase as a fathers day gift for my husband with no intentions of liking this as I am a Dunkin’ Donuts coffee girl, I am officially hooked this is the freshest coffee I’ve ever had with such a great full taste. We are ready for the next shipment!!

To see how these sentiments hold up, we turned to Amazon. With more than 17.5k ratings and an average of 4.7/5 stars, it’s safe to say that the Just Black Medium Roast comes highly recommended.

Shoppers report that it tastes great. In fact, multiple commenters say it is the best coffee they’ve ever had. Take this glowing testimonial:

A little more expensive than my usual Folger’s, but worth it! This coffee has a smooth taste, no bitterness and seems to be less acidic (it doesn’t irritate my stomach like other coffees do)… Plus, I love supporting a Veteran-owned business!

Finally, to see how well the brand handles customer complaints, we headed to the BBB. Black Rifle holds an exceptional A+ rating, though it is not accredited. But, it also scores 2.63/5 stars.

While we were initially surprised by this score, we quickly realized that it comes from only 8 shoppers, which isn’t enough to provide an accurate picture. With only 7 complaints in the past three years, we’re pretty convinced that Black Rifle successfully handles customer complaints promptly and with success.

All in all, this company’s roasts come highly recommended by customers, with many commenters saying it is the best coffee on the market. Though some report that its products are pricier than others on the market, most agree that it is well worth the cost—and much cheaper than picking a coffee up on your way to work.

Is Black Rifle Coffee Company Worth It?

According to this Black Rifle Coffee Company review, this brand is worth it. Not only are its products high quality, smooth, and extra caffeinated, your conscience can rest easy knowing that this company is socially conscious and gives back to American communities.

Plus, there are thousands of customers that attest to this company’s roasts as being the best on the market. Despite being a bit higher in price, most users argue that it is absolutely worth it once they pour their first cup.

And, if you’re still hesitant about the cost, just check out the next section of this Black Rifle Coffee Company review to learn how you can save on its roasts. Next time you need to buy coffee, consider this company for a highly caffeinated, smooth, and bold brew.

Black Rifle Coffee Company Promotions & Discounts 

Looking for a Black Rifle Coffee coupon code? Here’s how you can save on the brand’s products:

  • Head to the clearance section for 35% off select merchandise
  • Subscribe and purchase in bulk to save on each order, with free shipping
  • Sign up for its e-newsletter for 20% off your first purchase

Where to Buy Black Rifle Coffee Company

Ready to upgrade your morning cup of joe? Head to BlackRifleCoffee.com to shop for the company’s collection. Other options include Amazon, Tactical, Speedway, Walmart, and 7 Eleven.


Who is the owner of Black Rifle Coffee Company?

Black Rifle Coffee Company was founded by CEO Evan Hafer, a military veteran who is proudly all-American.

Where is Black Rifle Coffee Company made?

All Black Rifle Coffee Company beans are sourced and imported from Brazil and Columbia. The beans are then roasted domestically in Manchester, TN and Salt Lake City, UT.

What is Black Rifle Coffee Company’s Shipping Policy?

The Black Rifle Coffee Company ships internationally to almost all countries, but some products cannot be shipped out of the US. Unfortunately, the brand does not specify which items these are.

The company does not offer standard rates or estimated delivery times, but most orders are processed the same day they are made. Other information will be calculated at checkout, but Coffee Club orders ship for free.

What is Black Rifle Coffee Company’s Return Policy?

Black Rifle Coffee Company does not offer returns on its coffee. Should you be dissatisfied, you can exchange your unopened bag of coffee for another within 15 days of placing your order.

The company’s apparel can be returned within 15 days for an exchange or in-store credit. But, items like mugs can be fully returned or exchanged within 30 days.

How to Contact Black Rifle Coffee Company

If you have any questions after reading this Black Rifle Coffee Company review, you can reach out to the company via:

Leave feedback about this

  • Quality
  • Price
  • Service


Add Field


Add Field
Choose Image
Choose Video